Looking for a course – or two – that will teach you what you need to know to make it as a copywriter? With so many courses out there, it can be hard to differentiate the good from the not-so-good and what deserves your investment.
But with some simple research you can find the program that is not just of the highest quality but is the best fit for you.
Start by asking yourself the following three questions:
1. Is the organization offering the course a reputable one?
First, you want to know how long the organization has been in business. Going with one that has been around 10 years, for instance, should tell you that they know what they’re doing. But it’s no use if the organization has been around that long and is still using the same old materials. Times and technology evolve, so should a course. Make sure they update regularly.
Second, you want to know how many people who’ve gone through the program have actually made a career of copywriting. It doesn’t make sense to invest your hard earned money in an organization that can’t name well known “graduates.” You also want to know what kinds of companies are hiring them. If the companies are ones you would want to work with, you’re on the right track.
Third, is the organization supportive of their students? Can they be contacted easily if you have questions? Most importantly, do you get a response whether you contact them by phone or email in a timely manner? If you wait a week before hearing back from an organization, that’s not a good sign.
2. Are the instructors top-notch copywriters themselves?
In the ever-evolving copywriting field, you want to make sure that the instructors and creators of the course actually know what they’re teaching. They should be successful copywriters themselves that have actually tried and test what they’re writing about.
For instance, can the author boast about writing sales letters that have brought in millions for his clients? And can the author teach you to do the same?
If the instructors have no experience in the “real world”, how are you going to learn to be the best?
Lastly, do the authors keep up with – and in some instances foresee – trends when it comes to copywriting? Technology is changing at a rapid rate. You need to be able to keep up with it.
3. What kinds of copywriting courses does the organization offer?
Copywriting is a field where you can specialize in different niches and types of copy. Specializing puts you in the expert category. It will have clients come to you instead of a general copywriter.
For example, if a company needs their website’s landing page written, they would enlist the help of a copywriter who specializes in writing content for the web. The company knows that the web copywriter understands the “web world” and what it takes to write for it – as opposed to a catalog copywriter.
Does the organization just offer one basic copywriting course? Or does it offer a variety, such as:
- Business to business (Writing print or online materials for companies that sell to other companies.)
- E-mail autoresponders (5-7 email series that promote a product or service and send readers to the company’s website.)
- Grant writing
- Search engine optimization (Creating quality content for a web page using keywords that a prospect might type in Google, for instance.)
- Web content
- Video (Short scripts promoting a product or service that would be included on a website.)
- Just to name a few…
An Organization Worth a Closer Look
American Writers and Artists Inc. (AWAI) passes this three-question test with flying colors. Let’s take a closer look at its flagship Accelerated Program for Six-Figure Copywriting.
This course was written by the best copywriters around, including Michael Masterson, Don Mahoney, Paul Hollingshead, and Kieran Doherty. Other contributors are Bob Bly, John Forde, and Ted Nicholas just to name a few. If you know anything about copywriting, you already know these are pioneers in the copywriting world. Each of them has earned well over $100,000 per year in their careers.
With the Accelerated Program for Six-Figure Copywriting, you get to practice what you learn – as you learn. AWAI encourages students to write a sales letter for the course itself. It’s a contest actually. If your sales letter gets chosen as the winner you get $10,000. What can be better than that?
The good thing about AWAI courses is that if there are any updates or if a course is revamped, you get the upgraded version free. They charge only once.
The American Writers and Artists Inc. (AWAI) have been in the business of teaching ordinary people how to write successful copy for over 13 years. Their mission is to help people develop skills to acquire financial security, independence, and freedom.
So what do people that have taken the Accelerated Program for Six-Figure Copywriting program say?
“AWAI, I never imagined my life could change so fast! Within 12 months of signing up for your program, I deposited $103,783 in the bank working from home as a copywriter. Thank you for totally changing life for me and my family!” – J. Boswell
AWAI’s Accelerated Program for Six-Figure Copywriting allowed me to develop the skills I needed to transition away from a six-figure sales career and into a six-figure copywriting business. After completing the course, I started as a moonlighting freelancer. It wasn’t easy. It took lots of work, persistence and dedication. But 27 months later, I resigned from my full-time job. And in my first full year as a freelance copywriter, I earned $163,481. – E. Gandia
“AWAI’s Accelerated Program for Six-Figure Copywriting was everything I hoped it would be! It was easy for me to walk away from an 18-year engineering career shortly after I finished the program. I had all the work I could handle. I feel like I’m finally leading the life I was meant to live. I can’t thank you enough!” – K. Jones
Your challenge: compare AWAI (http://www.awaionline.com/) and their Accelerated Program for Six-Figure Copywriting course with the others out there. And decide for yourself.